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Jose Pepe Diaz

Market Director
Chase Bank​

Zoraida Fernandez

Zoraida Fernandez is an accomplished banking professional with nearly five decades of experience in financial management and leadership. She began her career as a Branch Manager at Southeast Bank, where she served from 1976 to 1992, developing a deep expertise in customer relations and branch operations. Zoraida continued her leadership journey as a Branch Manager at Eagle Bank from 1992 to 1994, overseeing branch performance and client service improvements.

Since May 1994, Zoraida has been with JPMorgan Chase & Co., where she currently holds the role of Executive Director and Market Director in Banking. In this capacity, she drives strategic initiatives, supports business development, and leads teams to achieve organizational goals across the region. Known for her dedication to excellence and her profound impact on the banking industry, Zoraida Fernandez has established herself as a trusted leader and a respected figure in the financial community.

About Us

Founded 30 years ago, the SFLHCC is considered one of the top five Hispanic Chambers of Commerce of the United States offering its members different activities in which to network and meet possible business prospects. Through its Small Business Committee, the SFLHCC is able to provide a voice for its small business members.

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333 Arthur Godfrey Road, Suite 300 Miami Beach, FL 33140

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